Wasteful Packaging

With companies like Amazon and Walmart pledging to reduce wasteful packaging why can't more join in.

On a related note my wife just got a new Illuminated Logitech keyboard from the Logitech website and this is how it was packaged:
Besides the ginormous box it came in and the more than 7ft of 24in wide packaging paper.. the keyboard itself is very cool, it's very thin(9.3mm), the keys have a nice feel and they're illuminated so late night coding isn't a problem. The keyboard has an "Fn" key which is found on most laptops to add other functions to the F1-F12 keys, most of the "Fn" functions were natively supported by XP so no other software was needed.